They did it with U2 in 2005 with “Vertigo”

U2 x Apple iPod (2005)

Now they are back with Coldplay featuring “Viva La Vida”!

Coldplay x Apple iTunes (2008)

Now thats what I call collaborative branding.

Here’s a little sumthin’ for you gamers that will be in LA this coming week…

Mister Cartoon, Estevan Oriol and Upper Playground is inviting you to come check out a new experience presented by SA Studios. Situated in Downtown Los Angeles, the new storefront experience will host, for a limited time, a VIP PREVIEW this Tuesday 5.27.08 and Wednesday 5.28.08 for the video game “NINJA GAIDEN II”.

Ninja Gaiden 2 Trailer

DETAILS:
Upper Playground – Downtown Los Angeles
125 East 6th Street (Between Los Angeles Street and Main Street)
Tuesday 5/27 & Wednesday 5/28 7p – 10p

Must RSVP: events@secretempireagency.com

Food and drinks will be served.

Invited guests will be able to experience the game Ninja Gaiden 2 before anyone else on two 46 inch plasmas. They will be able to play the game with a Ninja Gaiden specialist, eat some good food and have a few drinks. Attendees will be qualified to receive the special sneak peak pre-release teasers as well as post-release full-length Ninja Gaiden II versions. Additionally, SA Studios will give out 25 special Zune’s pre-loaded with Ninja Gaiden trailers. More info on official grand opening for the Upper Playground x SA Studios Experience coming soon.

Look forward to seeing you there!

I’ve noticed everyone is making their own music these days. Well for those who aren’t so music program savvy like me, check out Musicshake (http://www.musicshake.com)

Musicshake

It’s “The easiest way to make music in the world”

Just combine different blocks of instruments and vocal samples on a timeline from Musicshake’s large library of samples. I must say, its simple and its pretty dayam addicting.

Check out a sample piece by Jeffarama

Musicshake recently teamed up with Nexon to hold a contest, and winner their song game featured in online dancing game, Audition! Sweeeeeeeeeeeeeeeet!

<<Old PSA telling you not to make mixtapes. Bonus points if you can tell me where this logo can now be found!

I’m loving this website www.muxtape.com not only because Muxtape is touting itself as a digital equivilent of analog mixtapes or because of that uploading a song and creating your muxtape takes a matter of seconds but because of the mixtapes people come up with! (I created http://richandcreamy.muxtape.com/d in under 30 seconds including load time for that one song!)

I think it’s fun to type into google a random search term + muxtape and finding what people have thrown together. You get thousands of results and get to stumble upon links you may have never fallen on top of normally.

There’s one blog that made me feel compelled to share Muxtapes with FR*A and that’s http://www.butterteam.com for giving us

THE ULTIMATE COUGAR MUXTAPE

“A cougar unexpectedly crosses your path at the bar/grocery store. You think quickly on your feet, make a signature move, and she takes the bait. Even if things start to go downhill back at your place (you haven’t exactly tidied up and there’s only one bullet in the fridge) that’s nothing a little Keith Sweat + Patrick Swayze + Rick Astley can’t fix.”

http://www.butterteam.muxtape.com/

Based on my own cougar experiences I’d rate this as a certified panty dropper.

BONUS!

Here’s a youtube video of a strange Sony Walkman commercial:

(:

Check it out. Jon Phenom, designer extraordinare, has kicked off ‘08 with his new webshow, HAY FAM, where he interviews his friends and colleagues from the fashion world and related industries. He interviews risk-takers and innovators who have shaped and created lifestyles for others. You’ll even spot a fellow FR*A blogger in one of the episodes!

Check out the trailer:

And check out the first episode with the one and only Mr. Kim of Evil Monito.
Can you spot the FR*A brand in the vid?

So far I’ve watched all the episodes up on the site and I’m definitely looking forward to seeing more. Good stuff, Jon. Keep it coming.

Official Site: hayfamshow.com | More about Jon Phenom: jonphenom.com

Having nothing better to do, I watched “Rocket Science” earlier tonight. It’s pretty much your typical coming-of-age indie flick, (nothing too original), but it has its own cute, quirky moments. The colorful film centers on Hal Hefner (played by newcomer Reece Daniel Thompson), a stuttering boy who reluctantly joins the Plainsboro High School Debate Team due to the suggestion of a pretty girl. The film cast progresses as Hal decides to enter the state finals to amend himself after much public humiliation and a broken heart. The actors are basically spot-on with their characters. They fit well into their often awkward scenes, as the film has a rather unpretentious depiction of high school set in a New Jersey suburb. The film itself is nothing fancy; it resembles other independent youth flicks, but its simple scenes come off the screen as a very genuine effort from the actors and director, Jeffrey Blitz. Heston (played by Aaron Yoo), in particular, stands out as Hal’s somewhat creepy, but loving and supportive best friend. He adopts his character well with the quiet demeanor and unusual personality, right down to his ineptly shaped bowl haircut. The soundtrack, which features songs from Clem Snide frontman Eef Barzelay, also tends to grow on you. I can’t say I loved it, (some of it was slow-paced) but overall, it was a pretty fun film to watch.

 
But to me, its nothing compared to Wes Andersons “Rushmore.” I prefer Andersons soundtrack too.