Shwayze are getting their own series on MTV! Check out the trailer.

Shwayze - Buzzin’

Buzzin premieres July 23rd on MTV.

Official Website: http://www.shwayze.com
Myspace: http://www.myspace.com/shwayze

On August 1st, 1981 MTV aired it’s first music video “Video Killed the Radio Star” by the Buggles.

Now when I sit in front of my television to watch Music Television I expect to see music videos, but that didn’t happen today. I turned on my television to discover that MTV now schedules shows such as “Life of Ryan,” “That’s Amore!” and “Rob and Big.” At first I thought “Well maybe they’re having a lame-show marathon today.” But after reviewing MTV’s program listing for the week I have learned that only 20 hours of seven entire days are dedicated to music videos. Most, if not all, of which are aired before the sun even rises in the morning. Now for those of you thinking “Who cares about MTV?” Just know that it’s for the kids. Which is why I am going to take action and write an angry letter. If you’d like to see more music on music television please join me.

MTV Networks
1515 Broadway
New York, NY 10036

My original plan involved taking picket signs and going all the way to New York on August 1st, MTV’s 27th anniversary. If anyone’s interested in doing it contact me. I remember back in the day when television had good quality shows and actually aired music videos. Remember Doug Funnie? Wasn’t that a good show? Well, that’s a different story.

Keep it real. Ya digg~?

The reality of Reality TV is that most of it’s fake.

Yah, this is going to sound hater-ish, but take “A Shot at Love with Tila Tequila.” Who is Tila Tequila? How did she get so famous? No doubt she has had the most friends on Myspace and had the #1 downloaded music video on iTunes the day it released (of course, all she does in the video is dance around in underwear), but why is she MTV’s biggest thing right now? Is it because she was really a frustrated “bisexual” who wanted to find true love so she and her peeps went to MTV to pitch a show? Or perhaps somebody at MTV knew who she was (via Myspace fame) and thought they could profit off of her (which they did…6.2 million viewers and all)? I really don’t know who approached who with the show, but I do know from an inside source that Tila had a boyfriend before and during the production of “A Shot at Love.” And now after Googling it a bit, I see other sources saying the same thing. The NY Post has even called her a “closet straight.” Bah, I can’t believe there’s going to be a 2nd season… *sigh*…MTV, MTV…you just keep going more and more downhill.

Sometimes I feel like Reality TV is a reflection of how crappy and shallow our society has become.

The other reason the VMA’s were awesome.

Kanye West goes ballistic backstage after he missed out on picking up a single Moonman.

All the memorable moments of the MTV VMA’s are truly the moments that are unplanned, happen spontaneously. Tim Commerford, bassist for Rage Against the Machine, climbing the steel pillar,

These VMA’s had 1 that I love.

Tommy Lee and Kid Rock fight over Pamela Anderson. She must have some effect on guys. Maybe the hepatitis they all share grants them a special bond.

(Photos by Frank Micelotta/Getty Images)

What Tommy had to say from his blog:

“Yeah!! …..here I am minding my own biz having a great time with my friend Criss Angel (magician) and watching the MTV awards in the front row saying hello to all my friends……Pamela comes and sits on my lap who I love and adore….and also say hello to my friend Travis Barker and his wife!…..and i get a text from another friend P. Diddy and he says come sit with me…..and he’s sitting with Miss HOT Megan FOX so I go over and sit with P! Not a minute later and Alicia Keys starts her amazing performance….(”I apologize sweetie…..I had nothing to do with the timing and disrespect”)……back to the stupid-ness!!….so….. I get a tap on the shoulder from Kid Pebble…I stand up and embrace him with a semi hug and say “Hey dude…What up”?? He punches me in the face…..well if ya wanna call it that!?….more like a bitch slap!…….Wuss!! Anyway….i go to knock this jealous country bumpkin the f$%k OUT….and before I can have a meeting with my fist and his ugly ass mug ….security guards… grab me and haul my ass outta the award show! So I’m fine and of course leave to my room with police and owner of the Palm’s George Maloof……the rest is paper work and bullshit!… Anyway…… I would like to apologize to Alicia and George and MTV for the disrespectful bullshit caused by a piece of shit called Kid Pebble!!

Much Love always!!…..Tommy!!”

–

Why hello there Tommy. It’s been a while. Come over here and give me a kiss.

Tommy: what’s that on your lip? oh yeah, it’s herpes.
Pamela: Ahh, i remember when we contracted that. Cabo San Lucas, Summer 2001. Good times.
Tommy: it sure was baby girl.

The calm before the storm. The production manager laughs jovially, assuming Kid Rock’s naturally awkward face scowling with jealousy is actually an attempt to make a funny face. Pamela knows better, as concern comes over here, and reaches out to hold Kid’s hand, hoping to placate the Rock. Tommy, still infatuated with her still abnormally large breasts continues to stare and reminisce the great times they had on the yacht making home made sex videos. “good times”, he thinks.

Kid Rock gets in Tommy’s face. It’s uncertain who truly threw the first punch, but a fight ensues, two former kings of rock relegated to fighting over a former model. Perhaps they were really fighting for the good old times, they were all in their prime. 50 Cent, Kanye West, P.Diddy, Yung Joc introspectively observe the fight spilling every which way over the floor. At one exact moment, they lay eyes on each other, with the kindest and most understanding eyes, sharing a moment transcending speech.

They mouth the words, “no more fighting. no more conflict. one love.” Common then hears the bells and chimes from the Heavens ring throughout the Palms Hotel & Casino, and smiles, knowing peace is now achieved in the hip hop world.

or this is the way I’d like to think it went down.

(Photo by Kevork Djansezian/ Associated Press)

The MTV VMA’s 07 in a nutshell: Organized chaos.

The network seemed to hand their flagship awards show over to drunk and egotistical artists and cross their fingers that it would end up a diamond in the rough. Well, the show ended up a massive party of rockstar proportions, encompassing debauchery, jealousy, infighting, tension, and frenetic pandemonium. Audience members seemed no more than sheep given jugs of alcohol to curry into pretending to have the time of their lives while sedated on cutaway shots.

Highlights: Kid Rock and Tommy Lee gets into a fight during Alicia Keys set. Kanye West and 50 Cent coming out together. Kanye West and T-Pain rolling around the Good Life Suite and finishing off their set on the overhanging balcony to sweeping helicopter shots. And Timberlake pleading MTV to “play more videos…enough with reality shows around the Simpsons”. And Nelly Furtado…so hot…

The Bad and the Ugly: everything else. Who thought cramming a rock band into a small hotel suite would be cool? Fall Out Boy, Gym Class Heroes and the Foo Fighters deserved better. Fergie winning Female Artist of the Year? JUSTICE losing out to Rihanna for Best Video of the Year? Beyonce and Shakira as best collaboration? I guess, anything happens in Sin City.

And Britney. Poor girl. She tried for a comeback. Lackluster performance, combined with a very tepid reaction from the celebrity audience; it merely reinforced the waning faith of that and the loyalty in fans. There’s that adage, “What happens in Vegas, stays in Vegas”. It’s truly unfortunate for Britney that the VMA’s were nationally televised.

And POOR Hayden Panetierre stuck in the Neutrogena lounge. Cutting from the flashing lights and drunken stupor of the Southern Hospitality suite to the tame, sparsely filled Neutrogena lounge was reminiscent of those junior high school dances, socially awkward, contrived and without spark. Lastly, Kanye West seen throwing a childish tantrum, reminiscent of previous awards shows for not picking up any Moonmans. Hey, best of luck tomorrow buddy. Maybe you’ll be able to beat the Cent.

Ahh, the 07 VMA’s.. better than previous, but still not the jolt from the defibrillator they needed to come back from its 3 year slump. But haterade aside, I think they’re onto something. Watching the show definitely made me want to go out and party. Which I did, only to end up at a practically empty bar talking to a bartender named Annie.

MTV has been steadily heading downhill for the past 4 years, with the largest drop of 28% in viewership last year. They’ve shifted programming interests to concentrate on materialism, cheap stunts, dating shows, superficiality, celebration of celebrity; I’m talking about “The Hills,” “Laguna Beach,” “Can I Come In,” “Real World,” “Road Rules,” and the show that will go down as my most hated show, “My Super Sweet Sixteen.” Yes, if anyone is at fault, it would be the channel themselves.

The channel has desperately been trying new and innovative things to revive its flailing brand.

But their track record with attempts is bordering abysmal as they’ve missed out over and over again. On YouTube. And MySpace. And music download store like iTunes. Plus, it couldn’t have helped that Justin Timberlake revealed Janet Jackson’s nipple to the entire world during a certain MTV produced Super Bowl halftime show, driving advertisers to leave the once golden temple of the youth of America.

You got to give them a bit of credit for trying though. In their latest attempt to revive the dying brand, they’ve moved to an entirely new location and are turning to Las Vegas to be that special place of renaissance. (they must not have been watching the news during the NBA All Star Weekend this past year…)

Instead of a central auditorium or concert hall, MTV will be broadcasting from all throughout the Palms Hotel & Casino rolling from the pool to Rain to their sports arena to separate suites in the hotel, where performances and announcements will be made. Before the show, people are able to go online to mtv.com and enter a virtual world, likened to Second Life, and browse through the suites and view virtual performances. Hmm… very cool, but Second Life and a slew of other sites do this already. So let’s try again, MTV.

Their final try at glory: embracing a bit of nostalgia, harkening back to the heyday of pop and TRL. I’m talking about Britney Spears, the boa constrictor around her body, and her infamous camel toe. Yes, Britney Spears is scheduled to perform at the MTV VMA’s.

This would have been a great move… 2 years ago. It’s unfortunate Britney’s image isn’t the hot, girl next door, untouchable icon she used to be back then. She’s done gone authentic trailer trash. Very public problems with child custody, crotch shots, debauchery, and lip-syncing…She’s a sinking tugboat trying to pull a sinking cruiseliner. They’re both fighting to stay afloat, trying…

Losers say they’ll try. Winners, now winners, are the ones who go home and fuck the prom queen.
Peace,
IsoGen